Flannel Jax's Blog Header
FlannelJax's Logo
back to blog

FlannelJax’s Takes Aim at Dallas-Fort Worth

Axe Throwing Entertainment Concept Announces Opening in the Roanoke Market

ROANOKE, Texas – A new “axe-perience” is set to change the entertainment game in the Dallas-Fort Worth metroplex.

FlannelJax’s, the nation’s premier axe throwing and lumberjack sports experience, announced today the opening of its newest location in Denton County. Owned by local entrepreneurs Cyndy Brown and Ryan Fuller, FlannelJax’s first location in Texas is set to open on May 13 at 1212 N. US Highway 377 in Roanoke.

With its entry into the state, FlannelJax’s is introducing an axe throwing experience like no other. Already, the brand has become a popular destination for corporate and social gatherings in other U.S. cities. It is now throwing a bullseye by bringing the premium, yet affordable entertainment venue to DFW.

“After visiting the FlannelJax’s location in St. Paul, Minnesota, Cyndy and I knew we had to bring the concept to Texas,” said Fuller. “We spent about 2 hours throwing axes at the facility, and even though we were – admittedly – pretty bad, we had a blast. Regardless of experience level or athleticism, FlannelJax’s offers fun for everyone. We’re excited to offer this new entertainment option to our neighbors in Roanoke.”

Both Fuller and Brown join FlannelJax’s with backgrounds in human resources. A majority of Brown’s experience within the field is in operations management, whereas Fuller’s focus has been on financial services. Because of their background, they both understand the value of building relationships and driving teamwork and comradery in corporate life as well as in personal interactions. Fuller and Brown look forward to leveraging their experience by providing a top-notch team building and entertainment option in Roanoke.

Perfect for corporate groups, networking events, client appreciation activities or even a night out with friends or family, FlannelJax’s provides a fun, safe experience for all. In addition to a variety of axe throwing games, guests can also try their hand at unique lumberjack sports like Crosscut Sawing and Thump the Stump, as a way to further enhance the FlannelJax’s experience.

FlannelJax’s top priority is the safety of its guests. With the assistance of a specialized design firm, careful thought has gone into design, safety and ergonomics. All centers, including the new location in Roanoke, are logically crafted to provide guests with that premium experience they desire. Dedicated, highly trained “Lumberjacks,” or lane coaches, help guide groups through their selection of games and make it their mission to ensure everyone is having an epic time.

The opening in Roanoke comes as FlannelJax’s continues to strengthen its U.S. presence. Currently, the brand is actively seeking qualified franchising prospects for further expansion. Ideal FlannelJax’s franchisees are individuals dedicated to creating an exceptional customer experience and desire to get in on the ground floor of a growing business in the entertainment space. Interested franchise investors have the opportunity to create a lasting, profitable business in their local market. With the full support of the corporate team, FlannelJax’s franchisees can take on an owner/operator or a semi-absentee role.

For more information about the FlannelJax’s franchise opportunity, please visit https://www.flanneljaxs.com/franchise/.

FlannelJax's Logo

About FlannelJax's

FlannelJax's is the premier Axe Throwing and Lumberjack Sports Experience. Led by highly-trained Lumberjacks and Lumberjills, guests participate in a variety of Lumberjack-themed games, including Axe Throwing, Thump the Stump, and Crosscut Sawing. FlannelJax’s is the perfect place for corporate events and team building exercises, as well as celebrations of all kinds including birthday parties, bachelor/bachelorette parties, divorce parties and even baby or wedding showers. FlannelJax’s is extreme, social, fun!