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Why FlannelJax’s

We’re Franchise Axe-perts

FlannelJax’s is part of the Metal Supermarkets Franchising Family of Companies, which was founded in 1985. Metal Supermarkets is a successful franchisor with units across 4 countries. When Metal Supermarkets Vice President, Andrew Arminen, went Axe Throwing with friends he immediately saw potential.

"We looked at over 120 different concepts, and Axe Throwing just ticked all the boxes to be a successful business."

FlannelJax’s Is Axe Throwing Done Right

As Andrew looked around the old warehouse, he saw very little professionalism or safety. He knew there had to be a better way to do it that was safer and customer-centric. Envisioning a top-notch facility delivering an outstanding, engaging and safe customer experience, the FlannelJax’s brand was born. Without a leading national Axe Throwing experience, the current Metal Supermarkets Senior Management team is now positioning FlannelJax’s as the premier Axe Throwing experience and has begun to rapidly grow the brand across the U.S.

A Winning Concept

What makes a FlannelJax’s Franchise such an excellent opportunity? It ticks all the boxes to be a successful business:

  • High Growth Potential
  • Nominal Investment
  • Fast Ramp-up
  • High Margins and Low Overhead
  • Multiple Differentiation Opportunities
  • Strong Demographic Demand
  • Multiple Revenue Streams
  • No Dominant National Competitors
  • Perfect for Executive Franchisees or Owner/Operators
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More Than Just Axe Throwing

FlannelJax’s is a fun and exciting venture with high growth potential. Unlike other Axe Throwing ventures, FlannelJax’s professionally designed centers emphasize a premium experience to attract organizations that are looking for unique team building and celebratory events. Combined with consumers who are consistently spending more on experiences than products, FlannelJax’s has established recurring revenue diverse streams.


As a FlannelJax’s franchisee, you will get support from franchising experts with over 100 years of combined experience. Whether your actively involved in the business or leaving the day-to-day to a store manager, our expert support team will provide you with operational support, a full marketing suite, in- and outbound sales efforts, ongoing training and much more.


  • With online and in-center training courses, we make sure you, your manager and your team will have the knowledge needed to run a profitable and successful business. Whether you plan to be involved in the day-to-day or want to hand the reins over to a manager, we’ll have you ready to hit the ground running.

Site Selection

  • Our team will be on site to help you find the perfect location for your FlannelJax’s center. From strip malls to downtown HUBs, realtors from across the country are looking for businesses like FlannelJax’s to fill their spaces left by the decline of typical retail businesses. This makes FlannelJax’s a bullseye for most landlords.

Build Out

  • Designed by franchise industry professionals, our centers feature module court designs that can fit almost any space. And since FlannelJax’s centers don’t require a full kitchen, we can maximize the space to achieve the best configuration for generating revenue.

Customer Care Center

  • Our Customer Care Center handles all inbound calls to to make bookings and answer customer questions. Plus our Event Specialists will actively sell the FlannelJax’s concept to area businesses to win corporate and team building bookings for your location. We let your staff focus on delivering an exhilarating, fun experience to every guest that visits FlannelJax’s. We take care of all the bookings for you!

Preferred Service Providers

  • You don’t have to worry about finding the right software or the perfect layout for your location… We’ve got it all figured out. With a complete online booking engine, payment solutions, waiver management and site-specific professionally designed build-outs, our list of preferred service providers will make sure you have the tools to manage your business and keep the guest experience as sharp as an axe blade!


  • Leave the brand building to us. Our experienced Marketing Team will support your location with a variety of digital and traditional marketing campaigns designed to raise brand awareness in your market and generate bookings. We take care of website management, provide social media support, marketing collateral for multiple channels and more. We’re here to drive customers to your location.

Operational Support

  • Our operations team will help you and your team get your location running smoothly. We employ countless tools to help manage, monitor and analyze your business to make sure your team is delivering a world-class FlannelJax’s experience every time.

Ready To Become A Lumberjack?