Flannel Jax's Blog Header
FlannelJax's Logo
back to blog

FlannelJax’s Opens Location in Wisconsin

Popular Axe-Throwing Establishment Now Open in Madison
(Sept. 19, 2019) Madison, WI – FlannelJax’s, a popular axe-throwing and Lumberjack Sports experience, opened it newest location on September 10 at 6704 Watts Road in Madison, Wisconsin.

The growing chain features axe and lumberjack-related activities, including axe-throwing (aiming for targets 13 feet away), Thump-the-Stump (a race to hammer a nail into a stump using a hatchet) and crosscut sawing (a competition to partner-saw through a log the fastest). FlannelJax’s features fun competition in a safe, structured environment under the guidance and instruction of a certified staff of Lumberjacks and Lumberjills.

In addition to being Madison’s newest hot spot for entertainment, FlannelJax’s will host social events, extreme team building exercises and axe-throwing leagues. Patrons can celebrate a birthday, bond with co-workers or compete in a weekly round of competition, similar to a dart or bowling league but with axes. All participants must be 18 years or older to throw. FlannelJax’s also has a full-service bar for patrons 21 and older.

Madison is the second FlannelJax’s location in the country, after the first opened in St. Paul, MN in 2018. Future plans include new locations in Seattle, WA, Grand Rapids, MI and Fort Collins, CO in the coming months.

“We’re thrilled to bring our unique and premium Lumberjack sports experience to Madison,” said FlannelJax’s President Keith Beveridge. “We believe Madison is the perfect fit for this new recreational concept. FlannelJax’s will be the newest desination spot in town for groups looking for a fun, new social experience.”

FlannelJax’s is currently open daily from 4:00 to 8:00 p.m. until the grand opening celebration, which is planned for mid-October. The center’s full-time hours will be 12:00 p.m.-12:00 a.m., Friday-Sunday and 2:00 p.m.-12:00 a.m., Monday-Thursday, and will take reservations until 10:00 p.m. each night.

Media Contacts:
Kevin Behan

Brendan Tiernay
905-362-8226 x8220

FlannelJax's Logo

About FlannelJax's

FlannelJax's is the premier Axe Throwing and Lumberjack Sports Experience. Led by highly-trained Lumberjacks and Lumberjills, guests participate in a variety of Lumberjack-themed games, including Axe Throwing, Thump the Stump, and Crosscut Sawing. FlannelJax’s is the perfect place for corporate events and team building exercises, as well as celebrations of all kinds including birthday parties, bachelor/bachelorette parties, divorce parties and even baby or wedding showers. FlannelJax’s is extreme, social, fun!